Marvel X Huf - The Collaboration Everyone Is Talking About
Whether you're a Marvel fan or just love loud graphics, Culture Kings is bringing you the perfect collection for your wardrobe with the first ever Huf x Marvel collab!
HUF History
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle.
Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognised pioneering skateboard and lifestyle brands worldwide.
Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.
Marvel History
Marvel really needs no introduction as it's without doubt the biggest companies in both the comic and entertainment industries. The company was started in 1939 by Martin Goodman as Timely Comics and by 1961, the Marvel era well and truly began. Launching comics like The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko and many others.
In recent years they've created some of the biggest movies in cinematic history whether it's Spiderman, Iron Man, the Avengers, Hulk, the list goes on and on.
However, it definitely was the comic book era that really started this superhero craze and fandom. To this day a lot of the creative utilised in the 90s time period is something that is still ever so relevant and seen everywhere across fashion in today's society.
The Collaboration
Los Angeles-based brand HUF has linked up with Marvel for a collection that revisits one of Marvel’s most notable periods. The new collection blends HUF’s skate-infused style with Marvel’s vivid comic heroes for a 90s-inspired collection.
HUF referenced their personal favourite era to create the Marvel x HUF collection to create something for -the technically still young- OG Marvel fans worldwide.
The Marvel x HUF collection explores the EXTREME ’90s era that was renown for the raw, gritty, and dark cityscapes that still make for powerful images today.
This collection blends the style of those original works of art with HUF’s signature aesthetic, which was born in the same period thirty years ago.
The Range
A range of apparel and accessories that channel some of Marvel’s most memorable artwork. Specifically, workwear and classic skate silhouettes come to life through the Ghost Rider work jacket and painter pants, Venom football jersey and the X-MEN resort shirt.
Further elevating the styles are vintage wash effects, comic book panel layout detailing and more.
Elsewhere in the collection are graphic t-shirts complete with several characters and baseball caps.
Rounding out the collection are limited-edition Spider-Man Variant skate decks that come in multicoloured and black and gold editions.
Other Huf Collaborations
Huf x Pleasures
Huf linked up with their friends at Pleasures for a massive collab. Coming together around some 90s nostalgia, DIY vibes, and the OG days of HUF.
The collection is complete with cut-and-sew pieces inspired by vintage thrifting finds, 90s-inspired graphics, and an assortment of accessories that include everything from mushroom socks packaged in a VHS case to Bacon Grease skate wax.
Huf x Playboy
HUF has reunited with Playboy for a new collection that celebrates the outlet’s legacy.The “After Hours” collection includes a range of jackets, hoodies, t-shirts, jewelry and accessories inspired by the Playboy Club.
Collection highlights include a black and pink striped mohair sweater with a large Playboy bunny logo, an emerald green bomber jacket with iridescent detailing and reflective logos and a fleece hoodie with HUF x Playboy rhinestone artwork.
Huf x Thrasher
The HUF x Thrasher collection is inspired by baseball and marked by new takes on the Thrasher Skate Goat and HUF’s signature “H” motif. Aside from the usual street staples, the special range includes vintage apparel styles and ballpark-themed accessories.
Standouts include coach jackets, a baseball jersey, reimagining of the classic Thrasher hoodie, shorts and classic baseball cap.
Now we've covered all of the recent Huf collaborations on offer at Culture Kings... what are you waiting for? Whether you're a marvel super fan, love your graphic fashion or prefer something a little more subtle. Huf has it all and you can cop online or in-store at Culture Kings now.